Journal of Popular Film & Television (2010) - Disturbing New Pathways: PSYCHO and the Priming of the Audience

Details

• article: Disturbing New Pathways: PSYCHO and the Priming of the Audience
• author(s): James Kendrick
• journal: Journal of Popular Film & Television (01/Jan/2010)
• issue: volume 38, issue 1, pages 2-9
• DOI: 10.1080/01956050903293014
• journal ISSN: 0195-6051
• publisher: Taylor & Francis Ltd
• keywords: Alfred Hitchcock, American cinema, Analysis, Audiences, Feature films, Film (Productions), Film (USA), Film viewing, Hollywood films, Horror films, Innovation, James Kendrick, Models, Motion pictures, Narrative style, Narrative techniques, Priming (Psychology), Psycho (1960), Spectator, Usage, Vertigo (1958), Violence, Visual effects

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Abstract

This article uses priming effects to explore Psycho's narrative and visual effects on audiences. By taking into account how audiences had been primed by classical Hollywood films, it shows how Psycho's defiance of classical norms helped pave the way for future films by initiating audiences into a new narrative structure.