New Castle News (13/Sep/1946) - Director Says Women Create Sweater Girls
Details
- article: Director Says Women Create Sweater Girls
- newspaper: New Castle News (13/Sep/1946)
- keywords: Alfred Hitchcock, Ingrid Bergman
Article
Director Says Women Create Sweater Girls
The male ego is due for a blow!
Not from the opposite sex, but from one of their own — Alfred Hitchcock, the movie director who gauges trends like Gallup measures opinions.
Hitchcock, a great dane of a man, says women set the standards of sex appeal.
The male just falls in line.
It's women — women moviegoers who make up 80 per cent of the audience — who create the Betty Grables, the Lana Turners and the Bergmans, Hitchcock vows.
Male Wolf
It isn't the male wolf who keeps Turner sweating out scene after scene in a sweater. The British-American director swears it's the bobby-soxer, the little gals between 15 and 18 who take their boy friends along just to buy the ticket.
"It's identification, that's what it is." Hitchcock tells you. The bobby-soxer wants to loo like Grable and Turner. The older women wants to look like Bergman and Colbert."
The who process starts with a mirror, says Hitchcock the man.
"When a woman looks in her mirror she sees what she wants to see. When she looks at a movie screen, she wants to see some of the same — only more so."
Even Hitchcock doesn't pretend to know everything about women.
Isn't Concerned
Actually the man who has turned out more stars than he can name isn't primarily concerned with what women wear or who they look.
The stellar personalities who last, he is convinced, "have something above as well as below the shoulder line.
"They have intelligence, sincerity, they ring true to the guy in the street and they have a warmth that has nothing to di with sweaters.
