Adweek (1999) - Tony the Tiger does Hitchcock

Details

• article: Tony the Tiger does Hitchcock
• author(s): Aaron Baar
• journal: Adweek (15/Feb/1999)
• issue: volume 40, issue 7, page 3
• journal ISSN: 0276-6612
• keywords: Advertising, Brand image, Food processing industry, includes beverages & liquors, Food products, Short article, Television advertising

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Abstract

Tony the Tiger takes a page from Alfred Hitchcock's book by slinking into view only briefly in each of 3 new TV spots for Kellogg's Frosted Flakes from Leo Burnett in Chicago.