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Film Bulletin (30/Aug/1948) - Short Subjects




Warner's elaborate campaign on "Rope", the Alfred Hitchcock Technicolor dangler, includes a honey of a brochure, devised by Mort Blumenstock's gang as a "photographic production notebook." The unique camera technique employed by Hitchcock for the film which necessitated special sets that could break away to allows the prying camera to reach every nook and cranny without a break and a host of other devices for the unusual narrative technique are explained and illustrated in snappy style. There are also statements by Jack L. Warner, Natalie Kalmus, and Hitchcock. The brochure is being distributed to colleges, libraries and community groups throughout the country to reach additional audiences not ordinarily contacted through the usual channels, as well as the nation's exhibitors.