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Motion Picture Daily (19/Jun/1959) - Big Plans in Chicago for "North" Premiere




Big Plans in Chicago for 'North' Premiere

MGM and Balaban and Katz have big plans for the world premiere of Alfred Hitchcock's "North By Northwest" at the United Artists Theatre on Chicago July 1 with key tie-ups and promotions, in addition to a big advertising campaign, to take advantage of Chicago's prominence in the film. Much of it was shot there on location.

The Ambassador East Hotel, which has never officially participated in a film promotion before, will be a focal point for publicity. Since they are featured in key sequences, they will have a "Sky High Soiree" prior to the premiere in honor of director Hitchcock. Announcements about the film will be placed in all guest key boxes in this hotel as well as in the Ambassador West and the Sherman.