World Trade (1995) - Tippi Hedren, call your office

Details

• article: Tippi Hedren, call your office
• author(s): Diane Bailey
• journal: World Trade (31/Jul/1995)
• issue: volume 8, issue 6, page 10
• journal ISSN: 1054-8637
• keywords: Advertising, Case studies, Company specific/case studies, Exporters, Market strategy, Multinational corporations, Other services, Pest control, Planning, Short article, Tippi Hedren, The Birds (1963)

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Abstract

Chicago-based Bird-X Inc., which manufactures products ranging from ultrasonic repellers to advanced scarecrows with lenticular eyes, has developed its own strategies to propel international sales of a product line that repels pest birds.