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Yorkshire Post (14/Jun/1927) - The Cinema World



The Cinema World

Alfred Hitchcock's latest picture "Down Hill," trade shown a few weeks ago, is an example of the technical brilliance expended on worthless material, and no policy could be worse for the British film industry than an attempt to out-do Hollywood in mechanism to the neglect of human dramatic quality.

To out-do Hollywood in technique is extremely difficult and not necessarily worth doing. To out-do Hollywood in dramatic value is immensely worth doing, and should be singularly easy.