Advertising Age (1998) - Universal's plan for 'Psycho' is to bring forth the original

Details

• article: Universal's plan for 'Psycho' is to bring forth the original
• author(s): Jeff Jensen
• journal: Advertising Age (28/Sep/1998)
• issue: volume 69, issue 39, page 26
• journal ISSN: 0001-8899
• publisher: Crain Communications, Incorporated
• keywords: Advertising campaigns, Fear & phobias, Market strategy, Motion pictures

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Abstract

Universal Pictures is teasing its controversial remake of Psycho with a campaign reminding moviegoers how frightened they were by Alfred Hitchcock's 1960 classic the first time around.