Business History (2003) - Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry

Details

• article: Building Knowledge about the Consumer: The Emergence of Market Research in the Motion Picture Industry
• author(s): Gerben Bakker
• journal: Business History (01/Jan/2003)
• issue: volume 45, issue 1, pages 101-127
• DOI: 10.1080/713999299
• journal ISSN: 0007-6791
• keywords: Spellbound (1945), Memory of the Camps (1985)

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