Management Today (1999) - Psychology is the key to business

Details

• article: Psychology is the key to business
• author(s): Rhymer Rigby
• journal: Management Today (01/Jan/1999)
• issue: page 78
• journal ISSN: 0025-1925
• keywords: Business conditions, Comparative analysis, Motion pictures, Organizational behavior, Psychological aspects, Western Europe

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Abstract

A comparison of Alfred Hitchcock's 1960s masterpiece, Psycho, to modern business practice is presented.