Yorkshire Post (14/Jun/1927) - The Cinema World

Details

• article: The Cinema World
• newspaper: Yorkshire Post (14/Jun/1927)
• keywords: Alfred Hitchcock, Downhill (1927)

Article

The Cinema World

Alfred Hitchcock's latest picture "Down Hill," trade shown a few weeks ago, is an example of the technical brilliance expended on worthless material, and no policy could be worse for the British film industry than an attempt to out-do Hollywood in mechanism to the neglect of human dramatic quality.

To out-do Hollywood in technique is extremely difficult and not necessarily worth doing. To out-do Hollywood in dramatic value is immensely worth doing, and should be singularly easy.