Many thanks to Alain for alerting me to this article: Tony Palladino, Designer of ‘Psycho’ Title, Dies at 84 (New York Times).
Palladino designed the original fractured “Psycho” cover typography for Bloch’s novel.
According to the article, Hitchcock purchased the rights to the lettering, which was then used on most (if not all) of the original publicity material.
In turn, Palladino’s fractured lettering gave the inspiration to Saul Bass to create his horizontally fractured opening title sequence.
