Just as Hitchcock knew the power of publicity, advertisers knew the power of publicity that referenced Hitchcock.
Here’s an advertisement from the July 1960 issue of Modern Screen, featuring actress Vera Miles. The irony is that Miles wore a wig in Psycho!
Here’s Ann Todd drinking Lipton Tea:
…and here she is again with the rest of the cast of The Paradine Case (1947) smoking Chesterfield cigarettes:
Here’s a naughty Hitchcock taking candid photographs of Shirley MacLaine with his Minox spy camera!
Hey, it looks like Vera Miles stole Doris Day’s shampoo:
And, as we’ve seen before, Hitchcock’s name was used way back in 1929 to advertise Lux toilet soap:
