Just as Hitchcock knew the power of publicity, advertisers knew the power of publicity that referenced Hitchcock.
Here’s Ann Todd drinking Lipton Tea:
…and here she is again with the rest of the cast of The Paradine Case (1947) smoking Chesterfield cigarettes:
Here’s a naughty Hitchcock taking candid photographs of Shirley MacLaine with his Minox spy camera!
Hey, it looks like Vera Miles stole Doris Day’s shampoo:
And, as we’ve seen before, Hitchcock’s name was used way back in 1929 to advertise Lux toilet soap: